Selling Wholesale on Shopify: A Guide to Shopify B2B
Shopify has native B2B features for selling wholesale alongside your retail store. Here's how Shopify B2B works, what it offers, and whether it fits your business.
If you sell to other businesses as well as consumers, you have probably wrestled with wholesale on Shopify: separate stores, clunky apps, or spreadsheets of custom prices. Shopify's native B2B features exist to solve exactly that. Here is what they do and whether they fit you.
What Shopify B2B is
Shopify B2B lets you sell wholesale to business customers from the same store as your regular retail (DTC) storefront. Instead of bolting on an app, the wholesale experience is built into the platform.
Note: the full native B2B feature set is part of Shopify Plus. Smaller plans can still do lighter wholesale with apps or workarounds, but the seamless native experience below is a Plus feature.
What it offers
- Company profiles: treat each business customer as a company, with multiple buyers under it and their own permissions.
- Custom catalogs and price lists: show specific products and wholesale prices to specific companies or locations.
- Custom pricing: percentage or fixed wholesale pricing, per customer or group.
- Payment terms: offer net terms (for example net 15, 30 or 60) so business buyers can pay later.
- Quantity rules: set minimums, maximums and increments (for example, sell in cases of 12).
- One back end: manage B2B and DTC orders, inventory and customers in the same admin.
Why it matters
- No second store to maintain. Wholesale and retail live together.
- A proper buying experience for businesses. Business buyers get their pricing, catalog and terms without emailing you for a quote every time.
- Less manual work. Custom pricing and terms are automated instead of handled by hand.
Is it right for you?
Native Shopify B2B makes sense when:
- You sell to repeat business customers with agreed pricing.
- You want wholesale and retail in one place.
- You are on (or ready for) Shopify Plus.
If your wholesale is occasional or very simple, an app or even a manual process might be enough to start. As it grows, native B2B removes the friction.
The takeaway
Shopify B2B turns wholesale from a bolt-on headache into a proper, automated channel that lives alongside your retail store: company accounts, custom catalogs and pricing, payment terms and quantity rules, all in one admin. For growing businesses selling B2B and DTC, it is a clean way to do both.
Selling wholesale, or planning to? Get in touch and I'll help you set up B2B on Shopify the right way.