Table of contents
Bundles are one of the cleanest ways to raise average order value. Instead of selling one item, you sell a set, and the customer gets a better deal and a simpler decision. Here is how to build bundles that work on Shopify.
Why bundles work
- Higher order value. Customers buy several items at once instead of one. (See the numbers that matter.)
- Easier decisions. A ready-made kit removes the "what else do I need?" question.
- Moves slower stock when paired with a bestseller.
- Feels like a deal, even with a modest saving.
Bundle types that work
- Complementary bundles: products used together (shampoo plus conditioner, camera plus memory card).
- Starter kits: everything a new customer needs to get going.
- Build-your-own: customers pick items from a set to create their own bundle.
- Volume bundles: buy more, save more (3 for the price of 2.5).
- Gift sets: curated bundles ready to give, great for gifting seasons.
How to create bundles on Shopify
You have a few options:
- Shopify's free Bundles app for straightforward fixed bundles.
- A third-party bundle app for flexible options like build-your-own, mix-and-match and volume tiers.
- Shopify Functions for advanced custom bundle logic. (See Shopify Functions explained.)
Start with the simplest option that does the job. As always, check that any app is lightweight so it does not slow your product pages. (See choosing apps.)
Choose what to bundle using data
Do not guess. Look at your orders for products frequently bought together, and think about what naturally complements your bestsellers. Pairing a bestseller with a slower-moving item can lift both. (Pairs with inventory management.)
Price bundles sensibly
A small saving gives customers a reason to choose the bundle, but keep it modest and check your margins. The point is a bigger order, not a margin giveaway. (See discounts that don't kill margins.)
Show bundles where they matter
- On the product page of each item in the bundle ("complete the set").
- In the cart as an upgrade. (See upselling and cross-selling.)
- As their own collection for easy browsing.
The takeaway
Bundles raise order value, simplify buying and help move stock. Pick bundle types that match how your customers buy, choose products using real order data, price with a modest saving, and show bundles where buying decisions happen.
Want bundles set up on your Shopify store? Get in touch.
Want this done on your store?
I build and optimise Shopify and WordPress stores that load fast and convert. Tell me what you are working on and I'll give you an honest plan.
Frequently asked questions
How do I create bundles on Shopify?
You can use Shopify's free Bundles app for fixed bundles, a third-party bundle app for more flexible options like build-your-own or volume discounts, or custom logic with Shopify Functions for advanced cases.
What types of bundles work best?
Complementary bundles (products used together), starter kits for new customers, build-your-own bundles, and buy-more-save-more volume bundles all work well. The best type depends on what your customers actually buy together.
Do bundles need a discount?
Usually a small saving helps, since it gives customers a reason to choose the bundle. Keep it modest and check your margins, because the goal is a bigger order, not giving profit away.
How do I know which products to bundle?
Look at your order data for products frequently bought together, and at which products complement each other naturally. Bundling a bestseller with a slower item can also help move stock.